Pissing Contest

I’ve got some things to say about panels.

I had good experiences last week at the Virginia Festival of Books but it doesn’t always go that way. I’ve also moderated and facilitated panels, workshops, interviews, small and large groups discussions and there’s a few things I think it would be helpful to have said about the experience right from the beginning about the challenges of moderating and participating as an author panelist.

Also, Meredith Cole, the moderator for one of my panels last week was just so good at moderating that I thought using her process as a frame would be useful for all to see.

How to run a panel of authors in 12 challenging, agonizing, jaw-breaking (only kidding) steps:

1. Give the authors a theme and then try to make that the focus of the discussion. This will make the event different from the usual interview/author questions that come up over and over for authors and will keep them on their toes.
2. As the moderator, come up with your questions ahead of time and send them to the authors a good week before the event. This will help steady author nerves and give them something constructive to obsess about other than what they will wear to the event.
3. On the day of the event have all panelists meet half an hour before the event. This will do several things: 1) get introductions out-of-the-way, let everyone size each other up (like gunfighters) and get the authors talking (verbal calisthenics); 2) lets the moderator meet everyone and the authors meet the moderator; 3) helps steady nerves if they need to be steadied; 4) gives the moderator a chance to remind everyone how she will organize the questions, who she will go to first – those kinds of things (especially helpful if authors have not read the questions the moderator gave them ahead of time – hey… I’m a realist); and 5) it will get everyone at the event on time – hopefully – even those who are chronically late will have a 30 minute cushion.
4. As the moderator, read the authors books so you can tailor the questions to the authors. And… it makes the author feel really good because someone else has read their book.
5. As the moderator, if you introduce each panelist don’t read their intro from their website: but give just a few bits of information about each that spurs interest in the author but also lets the author still have something to say about himself.
6. As the author, follow the guideline you are given when you are asked to introduce yourself. If the moderator says take only two minutes then only take two – otherwise you’ll piss everyone off something fierce. A four person panel for 60 minutes can’t have long intros. Even at five minutes each that’s 1/3rd of the time on intros. Short and specific is the way to go.
7. As the moderator, if you want the authors to read from their book, tell them ahead of time so they can prepare and tell them how long they’ll have – and be firm about the time. Firm. Give them a number of pages (1-2 minutes a page depending on font size and speed of the reader) if you have to as a guide.
8. As an author, if you are asked to read you should do the following: 1) choose a piece to read that stays within the time limit you’re given or you’ll piss your co-panelists off something fierce; 2) practice reading your piece out loud and with (as my son would say) fluency. Practice reading it through 3x and time yourself. Use tone of voice, body language (eye contact and facial expressions as needed) to give added meaning to your words (fluency). 3) choose something to read that reflects the theme, has sense of completeness in and of itself, and makes them want to go out and buy your book immediately creating a stampede to the cash register.
9. As the moderator, make sure everyone gets equal time speaking to the audience. If someone dominates and they are not taken down the others will get pissed off something fierce.
10. As an author, know when to finish and hand the mike over to your co-panelists or you’ll piss them off something fierce.
11. Listen to what your co-panelists say and refer to what they say, when you can when you speak. For example, “I agree with what Elizabeth said about process and I’ll take it one step further…” It will feel like a conversation to the audience and your co-panelists will respond in kind because you did them a solid and actually listened to what they said.
12. When you’re finished with the panel, thank your moderator for all the work they put into moderating (so they’ll do it the same way next time – called positive reinforcement – they made you look good so they deserve it) and your co-panelists because you never know when you’ll work together again and a panel is about synergy not independence – you make each other look good.

Let me know if you have any other rules to add. There’s always room for more structure. The one thing I run from as quickly as possible is the moderator who says to a group of authors, “Let’s just get there, mix it up, and see what happens.”

Run away.

Now.

As fast as you can.

Don’t look back…

March 29, 2012 | Categories: Author Panels, Blog, Events, Public Speaking, Publicity & Marketing, Reading | 13 Comments